TikTok is introducing a new feature that allows them to reduce the amount of AI-made videos appearing in their timelines. This initiative comes as the service announced that it now features more than 1 billion content made with AI.
Testing and Rollout
This change is undergoing trials over the coming weeks before a full-scale rollout. This shift comes amid a rise in AI content, fueled by new content generation software.
AI Content on Other Platforms
Studies have shown that nearly 10% of the most rapidly expanding channels on another major platform only show content made by AI. A large amount of this content is considered low-quality AI content, a term for poor-quality, mass-produced content that is often absurd or dreamlike.
Our research shows that a lot of users enjoy content produced via AI tools, from AI artwork to science explainers, and we aim to provide users the ability to see more or less of that, depending on their own choices,” said a spokesperson.
Scale of AI Content
TikTok shared that there are presently over a billion videos on its service tagged as AI-generated. Overall, over 100 m media items are added to the platform daily, making AI-generated material a relatively small part of its complete catalog.
User Control Features
Users will be in a position to reduce or increase the volume of AI content they see by accessing the content preference setting in the app and choosing AI-made media. Additional categories that are already be modified under the setting include politics, fashion, aesthetics, and choreography.
AI Disclosure Rules
Its rules mandate users to identify lifelike AI-generated content, and it bans dangerous AI impersonations of celebrities or critical incidents. Any realistic AI video that is without a tag can be removed under its terms of service.
Additionally, the service will henceforth apply an AI-generated label to content produced via its proprietary AI systems, or identified by an industry-wide initiative for recognizing AI-generated material. This action is intended to deter users from trying to bypass the disclosure requirement.
Educational Initiatives
The company is furthermore launching a $2 million educational fund for professionals and organizations to produce educational content about responsible artificial intelligence. This project will assist non-profit groups specializing in teaching computer science.
Moderation Strategy
The video-sharing app has supported its safety measures, following debate over intentions to make redundant a large number of review team members in the United Kingdom. TikTok is expected to eliminate 439 jobs in its content moderation department in London, with worker representatives and online safety experts raising concerns that humans are being replaced by machine-led review.
A senior executive stated that staff-based oversight would continue to be important, but AI can protect employees by eliminating the most harmful content before it gets reviewed by humans. The platform announced a significant reduction in disturbing and violent content seen by human moderators over the past year due to the use of its automated systems.
We believe it is crucial to combine people and machines to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to minimize viewing of dangerous material as swiftly, which is where a significant AI assistance is making a difference work at speed.”
